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Most large cities in the United States historically had morning and afternoon newspapers. As the media evolved and news outlets increased to the point of near over-saturation, afternoon newspapers were shut down except for relatively few. Morning newspapers have been gradually losing circulation, according to reports advanced by the papers themselves.
AUTOSHOW-China premium car market prize worth the hurdles
* Car makers have to adapt to Chinese consumers’ tastes
* Beijing clamps down on “hedonistic” advertising * On the mainland, size matters
By Helen Massy-Beresford SHANGHAI, April 20 (Reuters) – Luxury car makers that have
learned the ropes in the familiar markets of Europe and the
United States are having to adapt to new ways in China, but with
the market expected to boom, they have little choice but to get
on board. Analysts at IHS Automotive see China’s premium segment
growing to 909,946 units in 2011 and 1.6 million in 2015,
compared with 727,227 last year. One surprise for luxury car maker Bentley, a unit of
Volkswagen (VOWG_p.DE) was the number of four-door cars it sells
in China air jordan heels, where for many rich buyers relaxing on the plush
leather of the back seats and leaving the driving to a chauffeur
is the way to show the world that one has arrived. About 80 percent of the cars that Bentley sells in China,
which last month became its second-biggest market after the
United States, are four-door models, Alasdair Stewart, board
member for sales and marketing, told Reuters in an interview.
Elsewhere that figure drops to around 40 percent. “In Europe, if people want to show success they’ll have a
sports car. In China, success is measured by the stretch in your
limousine — the bigger the stretch the more successful you
are,” Stewart said.
Lamborghini CEO Stephan Winkelmann said customers were
swiftly making the shift however, from luxury sedans to super
cars and sports cars. Lamborghini, also a unit of Volkswagen, is seeing more women
customers in China than in its other big markets in the United
States, Italy and Britain. Customers in China, which could become its top market as
early as this year, are younger too. “This is a good sign because you can get old with them and
this is something we have to take care of Vibram FiveFingers women’s Speed, that they don’t leave
the brand when they get older,” Winkelmann said. Luxury brands, unlike their high-volume counterparts, don’t
sell enough cars to launch specific models for individual
markets, but they can add small touches to lure local consumers.
The touches can be as small as white piping on Bentley leather
seats. “We wouldn’t do that anywhere else in the world,” Bentley’s
Stewart said.
BEIJING “HEDONISM” AD CLAMPDOWN A move to ban advertising billboards in Beijing that promote
“hedonism” or the craven worship of foreign products is a sign
of authorities’ concern over public anger about the growing gap
between rich and poor. [ID:nL3E7EO1O2] Most auto executives downplayed the ad ban, but added it may
affect their marketing plans. For now the move is limited to
Beijing, but it could mark the start of a shift in attitudes to
the luxury sector. Audi board member for sales and marketing Peter
Schwarzenbauer said the drive was not really about regulation. “It’s more ‘don’t overdo the luxury approach,’ which in my
opinion helps Audi. We are a premium brand, but with
understatement,” he said. Audi CEO Rupert Stadler said he did not think the move would
impact the marque’s activities in China. For a brand like Lamborghini, the crackdown was not a
problem either, Winkelmann said. “We do one-to-one marketing, getting closer to people,
magazines, events, but we don’t do above-the-line advertising so
we’re not affected,” he said. The move does mark a shift in attitudes in China, he added. “There is a clear will to balance society. They want to cut
the extremes, which is fine by me.” BMW board member for sales and marketing Ian Robertson said
the move was a natural response to the lightning pace of
industry growth. “I think the government has done a very good job of
developing that over the relatively short term,” Robertson said.
“It’s moving into a phase in which it is going to mature
somewhat. We see many of these legislative comments as steering
the industry in certain directions and that’s fine.” BMW already seeks a “sustainable” role in each society in
which it does business, Robertson said, citing its HIV education
programmes in South Africa as an example. He said BMW would not
be affected by the legislation. Volvo CEO Stefan Jacoby said pushing luxury was not in the
Swedish brand’s Scandinavian DNA. “In general Volvo is not, I think, a brand that aggressively
shows the luxury of our products. We are a little bit more
Swedish and Scandinavian and not so much showing but having, so
that may be an advantage FiveFingers Men’s Bikila,” he told Reuters. Volvo, which is owned by Geely Automobile Holdings
, unveiled its Universe luxury concept car at the
Shanghai auto show. Any bid to limit what can be shown in advertising could harm
the competitive market environment, Jacoby added. “We need to follow up how this is developing. It would be a
limitation of the car industry. I think it is unnecessary,” he
said. (Editing by Matthew Driskill)
Even in those situations where objectivity is expected, it is difficult to achieve, and individual journalists may fall foul of their own personal bias, or succumb to commercial or political pressure. Similarly nike jordan heels, the objectivity of news organizations owned by conglomerated corporations fairly may be questioned, in light of the natural incentive for such groups to report news in a manner intended to advance the conglomerate’s financial interests. Individuals and organizations who are the subject of news reports may use news management techniques to try to make a favourable impression.[citation needed] Because each individual has a particular point of view, it is recognized that there can be no absolute objectivity in news reporting.